I don’t think reflection and change should only happen at the New Year, but I do love the collective energy around starting fresh. This year is especially meaningful to me because it’s both a new year and a milestone—Olive Ave Polish turns five on January 1st, 2025! A birthday and a New Year rolled into one feels like the perfect moment for reflection.
When I started Olive Ave Polish, my goal was simple: to create a colorful world of nail polishes you could feel good about using for your self-care moments. Over the years, you—our incredible customers—have helped shape this vision into something even more meaningful. Together, we've built a place where colors tell stories, spark joy, and offer us those small but precious moments of quiet self-care.
In 2025, my word of the year is Foundations. Here’s how this focus will show up at Olive Ave Polish:
Bringing back your favorites
I’ve been diving into the numbers to identify your most-loved retired shades. In 2025, you’ll see many of these colors returning each season, reintroduced as part of thoughtfully curated collections with cohesive themes and palettes. These shades deserve to be celebrated, and I can’t wait to share what’s in store for spring!
Strengthening our commitment to doing good
Starting this year, Olive Ave Polish will donate 1% of profits to Postpartum Support International (PSI). PSI envisions a world where every family has access to the resources and care they need to address mental health challenges during and after childbirth.
Over the past five years, we’ve consistently donated at least 1% of our profits to organizations that align with our values. But as 2024 came to a close, I felt compelled to focus our giving on a cause that’s deeply personal to me. After becoming a mom in 2023, I experienced firsthand how crucial postpartum mental health support is.
At Olive Ave Polish, self-care is about more than just painting your nails—though we love how joyful and grounding that ritual can be. We believe in supporting holistic well-being, which includes professional help when it’s needed. I’m proud to champion this cause through our donations.
Focusing on ingredients
Our formula is already one of the safest in the nail polish world, and this year, I’m excited to share more about the ingredients we use—and the ones we leave out. Transparency matters, and I want you to feel confident about every product you use. Stay tuned for more behind-the-scenes ingredient updates and information!
By focusing on the foundations of what makes Olive Ave Polish special—your favorite colors, a commitment to giving back, and a safe, high-quality formula—I’m excited to keep building something meaningful together in 2025. Thank you for being part of this colorful journey!
--Walker
