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Not all non-toxic nail polish performs. Our 21-free formula sets the standard.

Elwell | pale lavender with pink shimmer

10 total reviews

Regular price $14.00 USD
Regular price $0.00 USD Sale price $14.00 USD
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A pale lavender with a delicate pink shimmer inspired by early spring flowers once the weather turns warm.

  • Easy apply fan brush gives you a quick, easy application you'll feel good painting every time 
  • Smooth, creamy formula so you feel like a pro whether it is your first or your hundredth time painting
  • Vegan, Leaping Bunny certified cruelty-free, and woman-owned. Ours is a nail polish you can feel good choosing
  • Plump, shiny finish for a manicure you'll feel great wearing
  • Non-toxic formula includes ingredients sourced from cotton, corn, and clay so your self-care moment is as good for you as it can be
  • 21-free formula is free from animal derivatives, Toluene, Benzene, Xylene, Formaldehyde releaser, Formaldehyde resin, Phthalates, Cyclic Silicones, Camphor, Methyl ethyl ketone (MEK), Glycol ethers of series E, Hydroquinone (HQ), 4-Methoxyphenol (MEHQ), Triphenyl Phosphate (TPP), Nonylphenol ethoxylated, Tert-Butyl Hydroperoxyde, Chromium Oxide Greens, Bismuth Oxychloride, Carcinogenic mutagenic reprotoxic (CMR), Synthetic fragrances, Ethyl tosylamide

Photos by  @tessa.lynnails@paintbysteph17@colourftw ,@allievette

Non-toxic shouldn't mean "not good".

Every time you paint with Olive Ave Polish you get:

  • Easy apply fan brush that is perfectly shaped to hug your nail line for less clean-up
  • Dreamy formula that is smooth and opaque not patchy, streaky, or fussy
  • Plump, shiny finish that stays that way for days
  • Non-toxic ingredients in our formula that avoids 21 harmful ingredients found in a traditional formula

We are committed to using the best formula we know so that you get long lasting wear, smooth application, and a self-care moment you can feel good about.

Our base formula includes these ingredients:

  • Butyl Acetate
  • Ethyl Acetate
  • Nitrocellulose (partially derived from cotton)
  • Adipic Acid/Neopentyl Glycol/ Trimellitic Anhydride Copolymer
  • Acetyl Tributyl Citrate (partially derived from corn)
  • Isopropyl Alcohol
  • Stearalkonium Bentonite (derived from clay)
  • Styrene/Acrylates Copolymer (less than 2% by weight)
  •  Silica (less than 2% by weight)
  • Benzophenone-1  (less than 1% by weight)
  • Trimethylpentanediyl Dibenzoate  (less than 1% by weight)

Colors may include the following pigments and micas:

Transparency matters to us. Click here to read more about our ingredients including their safety evaluation by the Environmental Working Group. 

We are proudly 21-free which means we avoid the following list of harmful ingredients found in a traditional nail polish formula:

Animal derivatives, Toluene, Benzene, Xylene, Formaldehyde releaser, Formaldehyde resin, Phthalates, Cyclic Silicones, Camphor, Methyl ethyl ketone (MEK), Glycol ethers of series E, Hydroquinone (HQ), 4-Methoxyphenol (MEHQ), Triphenyl Phosphate (TPP), Nonylphenol ethoxylated, Tert-Butyl Hydroperoxyde, Chromium Oxide Greens, Bismuth Oxychloride, Carcinogenic mutagenic reprotoxic (CMR), Synthetic fragrances, Ethyl tosylamide

Every order is packed with love

We pack all of your orders here in Malden, Massachusetts in our garage office and it takes 3 to 5 business days to prep your nail mail for you before it is handed off to our mail carrier. 

FREE Shipping

When you spend $48 or more US shipping is on us as a huge THANK YOU for supporting our small business. Order must equal $48 or more before taxes, and after any applicable discounts. 

For our Canadian neighbors shipping is free to Canada on orders over $85 USD. Everywhere else, please read our International Shipping policies here

US Shipping

Don't qualify for free shipping? Shipping for orders under $48 ranges from $5.75 - $6.75 depending on order size.

Returns + Exchanges

As a cosmetic nail polish isn't the sort of thing you can try and return. That said, if there are any issues with your order or delivery just get in touch to let us know about your issue and we'll get on it asap. 

  1. Start with clean, dry nails
  2. Use nail polish remover to clean each nail to remove any lingering oils or product
  3. Apply one coat of our Nourishing Base Coat to nourish your nail beds and provide a smooth painting surface
  4. Apply 1 thin coat of your favorite color to all 10 nails
  5. Apply a second thin coat of your favorite color to all 10 nails. If your coats are thin you won't need to wait between coats for your nails to dry- they'll be ready to go!
  6. Apply one coat of our Quick Dry Top Coat on all 10 nails. You can apply this while your polish is still tacky and QDTC helps speed up your dry time!

All our colors are made in small batches right here in the US. We do our best to stock quantities that will last but once a color sells out, it is retired.

We bring back a few retired colors with each launch but if you see one you love just know it won't be here forever.

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Your nails deserve better

Enjoy a self-care moment that is effortless, full of color, and free from harmful ingredients.

Painting your nails isn’t just about colorful nails. It is a way to slow down amidst the chaos of life. When you carve out time for yourself it should be with products that feel phenomenal to use and don't sacrifice your health.

Meet the founder

Hi, friend! I'm Walker.
I stopped painting my nails because I thought it was impossible to find a polish that met my strict standards for both performance and safety. I tried over a thousand nail polishes and learned exactly what makes a manicure effortless and joyful. I personally curate every color to ensure it meets my high standards and gives you the 5-star mani experience Olive Ave Polish has come to be known for.

  • Nail mail is happy mail and when you spend $48 or more US shipping is on us.

  • Our packages are fully recyclable and made from post-consumer recycled materials.

  • Olive Ave Polish rewards members earn $5 back in store credit when they spend $50. Sign-up here.

Product FAQ

People usually want to know

Most of our customers paint their nails every 5-7 days. Let's let our customers speak for themselves:

"Lasted a full week (it could've been longer, but I take my polish off once a week)" - Colleen L

"Very easy to work with formula, beautiful color, great brush and long-lasting." - Karen

"It wears for a long time (I currently have had it on my nails for the last 14 days), never loses it's shine, and doesn't chip." - Catalina

Yep! We're still nail polish but we have found alternatives for 21+ harmful ingredients typically used in nail polish formulas.

Non-toxic isn't a regulated term which can mean customers have to google lots of ingredients to evaluate the safety of a product. We know you're busy and we value transparency which is why we list the Environmental Working Group safety analysis of every ingredient in our base formula. Check it out here.

Yes! We're Leaping Bunny certified cruelty-free which means we are re-certified every year. Leaping Bunny evaluates not only our finished products but also all of our ingredients and certifies that there is no animal testing whatsoever.

21-free means we exclude the following from our formula:

Animal derivatives, Toluene, Benzene, Xylene, Formaldehyde releaser, Formaldehyde resin, Phthalates, Cyclic Silicones, Camphor, Methyl ethyl ketone (MEK), Glycol ethers of series E, Hydroquinone (HQ), 4-Methoxyphenol (MEHQ), Triphenyl Phosphate (TPP), Nonylphenol ethoxylated, Tert-Butyl Hydroperoxyde, Chromium Oxide Greens, Bismuth Oxychloride, Carcinogenic mutagenic reprotoxic (CMR), Synthetic fragrances, Ethyl tosylamide

Fun fact- there are no requirements for what 21-free means so good on you for digging a little deeper. Transparency is one of our core values and you can read more about our ingredients here.

We LOVE this question. And the answer is - nope! Some polishes include ingredients like silk or keratin. Others include coloring agents like carmine. Ours are guaranteed to be 100% free from animal products.

1 in 5 moms and 1 in 10 dads suffer from postpartum depression and/or anxiety before or after childbirth. Postpartum Support International is an organization dedicated to ensuring all families have access to resources and education to support with PPD and PPA. This mission is close to my heart as a mom. I know first hand that self-care isn't just about taking time for yourself it is also about getting the support and resources you need to thrive. That's why we donate 1% of profits to the important work of Postpartum Support International.

--Walker

Founder, Olive Ave Polish

One of the joys of shopping small is knowing that an actual person hand packed your order with love. We ship all orders within 3-5 business days and then it usually takes 2-5 mail days for USPS delivery depending on where you are in the country.

Need your order faster? Select "skip the line" at checkout and we'll ship yours first for a few extra dollars.

We ship to Canada, Mexico, South America, Central America, The United Kingdom, Africa, Asia, and Australia.

Unfortunately we can no longer ship to countries in the European Union due to EU restrictions.

Shipping to Canada is free on orders USD $85+. Wolrd wide shipping free on orders USD $200+

5 (10 reviews)
Elwell | pale lavender with pink shimmer
Sarah S.
I love this polish! The color is so soft and beautiful. It’s the perfect pinky lavender and I love when the light hits and you can see the glowy shimmer come through. You will always feel polished and beautiful with Elwell!
Elwell | pale lavender with pink shimmer
Robin Z.
The pink shimmer in this light lilac hue gives it a beautiful, ethereal glow on the nails that I really enjoy. Three easy coats provides full coverage for me. The delicate shimmer is quiet in most lights, so you don't exactly see the pink, but it gives it a little something that differentiates it from an ordinary creme finish. In more direct light though, the pink really comes out to play in a beautiful way.
Elwell | pale lavender with pink shimmer
Erin S.
Hands down, this is a gorgeous color. I love its subtlety and how it can shift from a light, baby pink to a quiet lavender. I paired the color with pink glitter on the tips of my nails (see picture), and I was completely in love. The polish goes on so smoothly, and it is easy to build up the color. Elegant, feminine, perfect for so many occasions.
Amy Z.
Finally a pink I adore!! This pink is just what I was looking for! I am tired of chalky, pepto or barbie pinks. This is delicate pink with a subtle purple shift. It's the perfect neutral pink plus some.
Elwell | pale lavender with pink shimmer
Amy L.
My mother borrowed my first bottle of Elwell and really wanted her own bottle so I added this one to my order for her. It is such a gorgeous, easy shade to wear.
Stephanie M.
I love the polish. The color is so beautiful and the staying power was incredible. It didn’t chip at all for days.
Elwell | pale lavender with pink shimmer
Amanda L.
This has become my go-to "signature" color. I wear it year round. It's just neutral enough for professional events and things like interviews, but it offers some shimmer and a little extra something special to make me feel put together. The formula is incredibly smooth, dries quickly, and easily lasts 4+ days (which is more than any other formula I've ever found). I just bought my second bottle of Elwell and gifted another one to a friend. You won't regret adding this polish to your collection, no matter your taste!
Linda M.
I love this color! It’s so delicate but has a little pink glow in it which I love. The formula is great, it’s smooth and applies very well.
Elwell | pale lavender with pink shimmer
Teresa L.
Elwell is so unique to my collection, the shimmer is so pretty in the sunlight.
Caitlin J.
My favorite spring polish! It has just enough sparkle to give it that glow without being too glittery. Just a delicate and delightful shade. Formula is top notch, easy to apply and lasts!